Social Media

Social Media Strategy and Execution

In my current role I built and now lead a data-driven social media strategy across TikTok, Instagram, Facebook, and LinkedIn for multiple identities at my company—owning both execution and long-term direction. This includes defining our social mission, creating a scalable roadmap, and establishing workflows that allow for consistent, high-quality content across a growing team.

Within the first six months, that approach drove a 50%+ increase in impressions, reaching 46.7 million, with strong growth on Instagram and TikTok fueled by short-form video. Engagement increased across all platforms, reinforcing the impact of a more consistent, platform-native, and insight-led content strategy.